The Little
Big Plan

‘Cut-the-crap’ marketing needs-analysis for small charities

What is this?

The Little Big Plan is designed to help you focus on what is most important for you right now, assess if you are communicating the right things to the right people, and take actions that are achievable with the resources you have.

Purpose (1 of 4)

What is your most important goal?

Attract new service users
Attract more volunteers
Attract more funding
Improve relations with the community

Audience (2 of 4)

To meet that goal, which group of people do you most need to communicate with?

Audience channels (3 of 4)

Which of these is the most important source of information for your chosen audience?

Your current channels (4 of 4)

Which of these do you use the most in your marketing?

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